DATA PRIVACY STATEMENT FOR OUR SOCIAL MEDIA SITES

If you visit our social media sites, data about you will be processed. Therefore, pursuant to Art. 13 of the General Data Protection Regulation (GDPR), we would like to tell you about how we handle your data and the rights you have as a result.

Responsibility

Seehotel Zarrentin, Amtsstr. 6, 19246 Zarrentin operates the following social media sites:

Our contact details are listed in the Legal Notice section.

Data processing by us

Public relations

The data you provide on our social media sites, such as user name, comments, videos, images, likes and public messages, is published by the social media platform and never processed for other reasons by us. We simply retain the right to delete content if necessary. We may share your content on our page if that is one of the social media platform’s functions, and we may communicate with you via the social media platform.

If you ask us a question on the social media platform, then, depending on the content, we may suggest a different, secure communication channel to guarantee confidentiality. You have, for example, the option at any time to send us your enquiries to the address in the Legal Notice, or to social@seehotel-zarrentin.de. It is your responsibility to choose an appropriate communication channel.

The legal basis for processing your data in this way is Art. 6 Par. 1 (1) (f) GDPR. Data processing is done in pursuit of our legitimate interest to conduct public relations work for our business and communicate with you.

Data processing with joint responsibility

For some processing activities, we are jointly responsible with the social media platform provider involved. Accordingly, we have concluded the agreements required under Art. 26 GDPR wherever the social media platform provider allows this. 

Facebook:

Instagram:

LinkedIn:

You can read about the main elements of this joint responsibility in the following section. 

Statistics (insights)

The social media platforms we use regularly create statistics (insights) on the basis of usage data, which contains information about your interaction with our social media site. We cannot influence or prevent these statistics from being drawn up or made available.

We process the aforementioned information (statistics) pursuant to Art. 6 Par. 1 (1) (f) GDPR in our legitimate interest of validating interactions with our social media sites and improving our content in relation to our target groups.

Target-group-based advertising

We also use the aforementioned social media platforms to create targeted advertising.

To do this, we use target group definitions which are made available to us by the social media operator. We only use anonymous target group definitions – which means we define characteristics such as general demographic details, behaviour, interests and connections. The social media platform provider uses this to deliver advertisements to its users accordingly. The legal basis for this is the consent which the social media platform provider obtains from its users.

If you want to revoke that consent, please use the revoke options provided by the social media platform provider, because they are responsible for this processing.

We / the social media platform provider also use publicly available data for target group definition. The legal basis for this processing is then Art. 6 Par. 1 (1) (f) GDPR. Our legitimate interest in this is to conduct as close a target group definition as possible. For our target group definitions, we never use sensitive categories of personal data as listed in Art. 9 and 10 GDPR (such as political opinions, sexual orientation).

For our target group definitions, we also use information about visiting and interacting with other websites (“remarketing”). To do this we use cookies, among other things. However, if we do this, we obtain the consent of users beforehand by means of a consent banner on the other pages, and inform them instantly about the data processing involved. You can revoke this consent at any time by re-opening the consent banner on the website concerned.

Data processed by the social media platform provider

The social media platform provider uses web tracking methods. Web tracking can happen regardless of whether you are registered or logged onto the social media platform.

We would therefore like to inform you that the social media platform provider may use and evaluate your profile and behaviour data for its own purposes. We have no influence on how the social media platform provider processes your data. Please remember this when you use the social media platform.

Please refer to the operator’s privacy statement for more information about how the social media platform provider processes your data, how you can configure things to protect your privacy, and what other options there are for refusing consent.

Storage duration

We will delete your personal data when it is no longer needed for the aforementioned processing purposes and if there are no statutory obligations to keep it.

Your rights as a user

As a user, you have, with respect to both us and the social media platform provider, the option of asserting the following rights if the conditions exist:

Right of access (Art. 15 GDPR)

You have the right to be told whether personal data about you is being processed. If it is, you have a right to access this personal data and the information detailed in Art. 15 GDPR.

Right to rectification and erasure (Art. 16 and 17 GDPR)

You have the right to demand the immediate rectification of any incorrect personal data relating to you and to have incomplete personal data completed. You have the right to request that personal data relating to you is deleted without delay, provided one of the reasons specified in Art. 17 GDPR applies, such as if the data are no longer required for the purposes pursued.

Right to restriction of processing (Art. 18 GDPR)

You have the right to request the restriction of processing if one of the conditions listed in Art. 18 GDPR applies, such as if you have objected to processing, for as long as it takes for an assessment to me made.

Right to data portability (Art. 20 GDPR)

In certain cases detailed in Art. 20 GDPR, you have the right to request the personal data relating to you in a structured, commonly used and machine-readable format, and to ask for this data to be sent to a third party.

Right to object (Art. 21 GDPR)

If data is processed on the basis of our legitimate interests pursuant to Art. 6 Par. 1 (1) (f) GDPR, you have the right to object to processing for reasons applicable to your particular situation. We shall then no longer process the personal data, unless there are demonstrable compelling legitimate grounds for doing so which override your interests, rights and freedoms, or if processing is done to establish, exercise or defend against legal claims.

If the data is processed on the basis of legitimate interests for the purpose of direct advertising, you have the right to object, which you can exercise at any time without giving reasons, in which case data will no longer be processed for the purpose of direct advertising. 

Right to revoke (Art. 7 GDPR)

If data is processed on the basis of your consent, you are entitled under Art. 7 Par. 3 GDPR to revoke your consent to the use of your personal data. Please note that revocation shall only have effect for the future. Processing done before revocation is not affected.

Right to complain to a supervisory authority

According to Art. 77 GDPR, you have the right to complain to a supervisory authority if you believe that the processing of data relating to you contravenes data privacy regulations. This right to complain can be asserted in particular with a supervisory authority in the member state in which you reside, in which you work, or in which you think the contravention took place.

How to contact our data protection officer

Our external data protection officer will gladly assist you in matters relating to data protection and can be contacted as follows:

datenschutz nord GmbH  
Email: office@datenschutz-nord.de 
Tel.: +49 (0)40 - 593 61 60-400 (Hamburg)

If you contact our data protection officers, please specify the relevant office stated in the Legal Notice.